Commercial FP&A Lead

We are looking for a Commercial FP&A Lead to connect product economics, pricing and marketing performance into a single decision-making framework. You will own the methodology and the numbers behind commercial growth. Responsibilities - Own the group’s marketing and partner ROI framework end to end: define the attribution methodology, set ROI/CAC/payback standards, and drive allocation and scale/stop decisions on acquisition and retention spend through the Growth & Partnerships Analysts - Maximize return on commercial spend: continuously assess ROI of marketing channels, partner payouts and promotions, challenge low-return investments, and recommend reallocation toward the highest-return channels and segments - Lead unit economics and product/brand P&L across the group as the basis for ROI decisions: define the methodology, measurement and item structure, and deliver the monthly commercial pack with ROI, LTV/CAC and margin insights to management - Take ownership of the financial side of pricing with a return lens: approve pricing models and unit-economics methodology, assess the impact of tariff scenarios on revenue, margin and marketing payback, and issue pricing recommendations to business and Product - Be accountable for the group revenue forecast and tie it to spend efficiency: run the monthly forecast across brands, link revenue outcomes back to marketing/partner investment, and hand it over to corporate consolidation on the agreed timeline - Act as finance business partner to BD and Marketing on ROI: independently evaluate business cases, pressure-test expected returns, and bring financial discipline to every commercial and investment decision - Track brand growth quality and return on growth: monitor LTV/CAC, payback and Contribution Margin against targets and flag ROI deviations to BD/Marketing/Product Requirements - Proven track record in leading and managing a small analyst team - Hands-on experience with unit economics and product/brand P&L modelling: LTV/CAC, contribution margin, cohort analysis; solid grounding in management accounting and margin analysis - Hands-on experience with pricing analytics: financial assessment of tariff/fee changes on revenue and margin, scenario modelling - Hands-on experience with marketing performance analytics: ROI/CAC/payback, attribution approaches, baseline/uplift evaluation - Driver-based revenue forecasting; advanced Excel / financial modelling; ability to work with product and marketing data - Proven track record in designing and implementing financial methodologies and processes, going beyond execution into structuring and optimization - Finance business partnering with BD/Marketing/Product: influence without authority, constructive challenge of business cases, structured communication of complex analytics to decision-makers - Master’s degree in Finance, Accounting, Economics, Mathematics, or Statistics is preferred - Upper-Intermediate level of English Nice to Have - Experience in fintech / brokerage (CFD) / crypto exchange - Hands-on experience with attribution or marketing-analytics tooling - Hands-on experience with SQL and BI tools We Offer - 20 paid vacation days per year - 10 paid sick leave days per year - Public holidays according to company policy - Medical insurance - Remote work opportunity - Professional education budget - Language learning budget - Wellness budget (gym membership, sports gear, etc.) Join our team — here you will find unlimited opportunities for personal and professional growth!