Product Marketing Lead – CTV

Product Marketing Lead – CTV Location: New York Are you passionate about how CTV and omnichannel video are reshaping modern advertising? Join Smartly to define and scale the next phase of our AI-powered platform across connected TV. As Smartly expands its omnichannel video and DSP ecosystem, we are looking for a Product Marketing Lead to own CTV go-to-market end-to-end. This is a highly strategic, global role at the intersection of video innovation, platform differentiation, and enterprise commercialization. In this role, you will: - Define how Smartly wins in CTV -- the market narrative, where we compete, and what it takes to drive adoption - Engage early in product discovery and roadmap planning to ensure CTV investments are grounded in market needs - Define clear adoption, expansion, and revenue targets for CTV initiatives, and drive post-launch accountability across Commercial and Product teams - Serve as the connective tissue between Product, Sales, and CS -- ensuring CTV messaging and roadmap updates are communicated clearly and consistently across internal teams - Develop compelling CTV-specific positioning and narratives that resonate across planners, buyers, strategists, and creative leaders - Partner with Marketing on CTV-specific campaigns, content, and industry moments - Close the feedback loop by translating field insights, competitive intelligence, and partner signal into refined positioning and actionable product input - Lead high-priority, cross-functional CTV initiatives within the PMM organization - Raise the bar on launch rigor, commercial accountability, and GTM excellence - Mentor and influence across PMM and cross-functional stakeholders What we're looking for: - 8+ years of experience, including 5+ years in Product Marketing (B2B SaaS / AdTech / MarTech) - 4+ years of deep exposure to CTV, video, DSP ecosystems - Proven ownership of multi-solution GTM strategies with measurable adoption and revenue impact - Strategic product partnership mindset with the ability to influence roadmap and differentiation - Exceptional storyteller able to translate sophisticated platform capabilities into clear, differentiated value - Strong commercial orientation with experience defining adoption and revenue metrics - High ownership, executive presence, and comfort operating autonomously in fast-moving environments About Smartly Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers. Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it. Visit Smartly to learn more. The processing of your information is described in our Candidate Privacy Notice.