Digital Marketing Manager (IT Consulting)

Position: Digital Marketing Manager Salary: 2,000-$2,200 AUD/month Working Hours & Conditions: Australian business hours Holidays : To follow ABOUT THE COMPANY: The client is a regional Australian MSP (Managed Service Provider) based in Coffs Harbour on the NSW (New South Wales) Mid North Coast, founded in 2013. The organization provides end-to-end technology solutions, including managed IT infrastructure, cloud migration, cyber security, telephony/telecommunications, and data cabling. ROLE OVERVIEW: The company is hiring a remote, Philippines-based Digital Marketing Manager reporting directly to the Director. The primary mandate is to take complete ownership of marketing from scratch, auditing the current footprint, crafting a practical strategy, and directly executing day-to-day content, SEO (Search Engine Optimization), LinkedIn, and lead-generation campaigns. This role acts as a solo marketing engine designed to build brand authority and generate qualified business leads across regional Australia. RESPONSIBILITIES: Audit & Strategy - Audit the current website, search visibility, social presence and past marketing, and recommend what to fix and prioritise - Build a clear marketing plan for a managed service provider, with sensible targets, channels and budgets - Work with the Director and the new Business Development Manager so marketing supports the sales pipeline, with leads handed over cleanly Content, Website & SEO - Refresh the website's content and keep it up to date, including service pages and industry pages for medical, real estate, not-for-profit and agriculture clients - Lead SEO, including optimisation for AI-driven and answer-engine search (GEO), local search and Google Business Profile - Plan and write regular content such as blogs and case studies, using AI tools to speed up drafts while keeping quality and accuracy high - Edit simple videos and graphics to support content and social channels LinkedIn, Social & Campaigns - Build and run the LinkedIn presence for the company and its people, with a regular content calendar - Plan and run email and campaign activity to nurture leads and promote services - Test paid or local campaigns when they make sense, such as search or local advertising. Reporting & Client Offering - Track traffic, leads, and campaign results, and report simply to the Director - Over time, help develop a basic marketing report that the Director can offer to his clients as a value-added - service Requirements Non-negotiable - Proven experience in digital marketing, ideally for B2B, professional services or IT, with both strategy and hands-on execution - Strong SEO knowledge, including content and technical basics, and awareness of AI and answer-engine search - Excellent written English, able to write clear, credible content for business buyers Experience managing LinkedIn for a business and building a content calendar - Comfortable editing website content (for example in a CMS or website builder) and using AI tools to work faster - Able to audit, prioritise and work independently with limited direction Strong Plus - Experience marketing managed IT, cyber security, cloud or telecommunications services - Experience with simple video editing (for example CapCut) and design tools (for example Canva) - Experience with analytics and reporting tools, and with CRM and email marketing platforms - Experience building marketing reports for clients - Experience with local and regional marketing in Australia