Marketing Coordinator

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties. At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset. Marketing Coordinator, WinCraft Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties. At Fanatics, we bring our BOLD Leadership Principles to life every day—building championship teams, obsessing over fans, acting with limitless entrepreneurial spirit, and delivering with a determined and relentless mindset. As we continue to scale our global platform, the Marketing Coordinator will play a critical role in executing brand-building and go-to-market marketing initiatives across WinCraft's full distribution portfolio. ROLE OVERVIEW The Marketing Coordinator supports the production and implementation of marketing activities across all channels of distribution for WinCraft, contributing to brand positioning, graphic development, and campaign execution. This role works closely with the Director of Marketing to translate strategy into detailed project plans, creative deliverables, and cross-functional workflows — spanning digital campaigns, social media, copywriting, sales presentations, and catalog content. The Marketing Coordinator delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights. HOW WILL YOU DRIVE IMPACT Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes. Team & Leadership Impact (Build Championship Teams) - Partner cross-functionally with Sales, Art, Licensing, and other departments to fulfill marketing requests and align on campaign objectives, ensuring timely and on-brand delivery - Collaborate closely with the Director of Marketing to maintain brand standards across all materials, communications, and project timelines. - Support Marketing Specialists with merchandising build-outs for internal spaces, trade shows, and other company initiatives. Fan & Customer Impact (Obsessed with Fans) - Create and update product copy and bullet points for WinCraft products across digital and print channels, ensuring accuracy and consistency for the end consumer. - Build and grow WinCraft's presence across Facebook, Instagram, TikTok, and other applicable platforms to increase audience engagement and fan reach. - Assist in compiling supporting details — including item setups, pricing, and team and product selections — for catalogs, sales decks, and other large-scale customer-facing projects. - Monitor platform performance and identify opportunities to deepen audience engagement across digital channels. Innovation & Problem Solving (Limitless Entrepreneurial Spirit) - Leverage AI tools to efficiently develop high-quality, on-brand content at scale across digital and print channels. - Identify opportunities to streamline marketing workflows and improve efficiency across campaign production and cross-functional communication. - Monitor and replenish catalogs and samples throughout the office and at trade shows, proactively addressing gaps and fulfillment needs. - Assist with creative or production art CARs as business needs dictate, applying flexibility and creative problem-solving to evolving priorities. Ownership & Execution (Determined & Relentless Mindset) - Develop and maintain the WinCraft marketing calendar, including the creation of requests for digital marketing, flyers, sell-sheets, web images, customer image requests, catalog PDQs/general fixture designs, and customer presentation decks. - Lead day-to-day coordination of marketing projects, managing workflows, deadlines, and cross-functional communication from concept through launch — including eblasts, go-to-market campaigns, product rollouts, and seasonal promotions. - Pull together marketing materials, schedules, special events, and opportunities to maintain a master calendar and campaign schedule. - Follow recommended guidelines and company data to determine team and individual product inclusion across marketing initiatives. AI & DIGITAL CAPABILITY We are building a future-ready organization. This role is expected to: - Apply AI and technology to improve efficiency, quality, and outcomes - Use data and digital tools to inform decisions and enhance performance - Demonstrate curiosity and adaptability in adopting new technologies and ways of working - Contribute to a culture of innovation and continuous improvement CAPABILITIES & EXPERIENCE YOU BRING Required Qualifications: - 2–5 years of professional experience in marketing or creative support, with demonstrated ability to manage multiple projects and deadlines simultaneously. - Proficiency in Adobe Illustrator, Photoshop, InDesign, and other Creative Cloud programs. - Strong presentation and storytelling skills, with experience developing customer-facing sales decks and marketing materials. - Excellent verbal and written communication skills, including copywriting experience for digital and print channels. - Proven ability to work cross-functionally and communicate effectively with senior management, sales teams, and creative departments. - Strong organizational skills and keen attention to detail, with the ability to maintain focus and manage competing priorities in a fast-paced environment. - Comfortable working both independently and collaboratively, with a proactive approach to identifying and solving problems. Education: Associate's degree in Marketing, Business, Communications, or a related field. WORK LOCATION Select the option below that matches this role, delete the other two, and fill in every highlighted field before posting. On-site: Your work location will be onsite in Winona, MN. At Fanatics, we operate with a BOLD mindset—We Build Championship Teams, we're Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined & Relentless Mindset. If you're ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team. The salary range represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/ Salary Range $19—$23 USD At Fanatics, we operate with a BOLD mindset - We Build Championship Teams, we’re Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined and Relentless Mindset. If you’re ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team. ABOUT US Fanatics is a leading global sports platform redefining how fans connect with the teams, players and moments they love. Our businesses — Fanatics Commerce, Fanatics Collectibles, Fanatics Betting & Gaming, Fanatics Events, Fanatics Advertising, Fanatics Markets and Fanatics Studios — maximize the presence and reach for hundreds of partners globally and create a one-stop experience that allows fans to buy, bet, collect, and earn, while engaging with sports in deeper, more immersive ways. This includes licensed fan gear and lifestyle products, sportsbook and iGaming, physical and digital trading cards, live events, premium sports entertainment content, credit card offerings and more. Together, they form a powerful, integrated ecosystem — connected by the Fanatics ONE loyalty program and FanCash, the currency of sport — delivering personalized experiences to over 100 million fans worldwide. Fanatics holds partnerships with over 900 sports properties, from professional leagues and players’ associations to teams, colleges and retail partners; over 7,000 athletes and celebrities; and over 2,000 retail locations, including all Lids stores. Backed by a team of more than 22,000 employees, Fanatics is committed to relentlessly enhancing the fan experience. ABOUT THE TEAM Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com. Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA). At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do: · Build Championship Teams · Obsessed with Fans · Limitless Entrepreneurial Spirit · Determined and Relentless Mindset By submitting your application, you agree to our terms of service and acknowledge you have read our Candidate Privacy Policy. Fanatics will never ask candidates for money, banking information, or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting, please do not respond and report it here.