Senior Director, Investment Lead - CPG

Agency: Omd Job Function: Media Job Subfunction: Media Planning and Buying Job Description: About the Role The BU Integrated Investment Lead serves as the senior investment leader for a Business Unit, responsible for transforming business, communications, and commerce strategies into integrated investment plans that drive growth. This role oversees investment strategy across national media, retail media, commerce, paid search, paid social, video, programmatic, audio, and emerging channels, ensuring all investments work together as a connected ecosystem. Working closely with Business Unit, Strategy, Commerce, Analytics, Finance, and Media leaders, this role ensures investment decisions align with business goals, audience insights, retailer priorities, commercial objectives, and enterprise planning standards. What You'll Do Lead Integrated Investment Strategy · Develop full-funnel investment strategies aligned to business, communications, commerce, and audience objectives. · Translate strategic plans into channel recommendations, budget allocations, and investment frameworks. · Guide annual, quarterly, and campaign-level investment planning. · Balance long-term brand growth with short-term commercial and retailer performance goals. · Ensure investment recommendations align with enterprise standards and best practices. Drive Media & Commerce Integration · Lead investment planning across media, commerce, retail media, paid search, paid social, video, programmatic, audio, and emerging channels. · Ensure national media, retail media, shopper marketing, and commerce investments operate as a unified ecosystem. · Partner with Commerce, Customer, Retail, and Media teams to align priorities, activation plans, and performance objectives. · Oversee Joint Business Plans with key media, commerce, and retail partners. · Integrate partner commitments, retailer goals, and marketplace opportunities into investment plans. Optimize Performance & Investment Outcomes · Manage budget allocation, forecasting, pacing, scenario planning, and investment stewardship. · Monitor performance and recommend optimizations to maximize effectiveness and efficiency. · Use audience insights, retailer trends, competitive intelligence, and marketplace dynamics to inform investment decisions. · Lead ongoing performance reviews and investment optimization discussions. · Translate results into actionable recommendations that improve business outcomes. Build Strategic Partnerships · Maintain senior relationships with media partners, retail media networks, platforms, and technology providers. · Lead partner planning, negotiations, and annual business reviews. · Identify innovation opportunities, beta programs, and emerging capabilities that create competitive advantage. · Stay ahead of marketplace and consumer trends to inform future investment strategies. Measurement, Governance & Commercial Leadership · Partner with Analytics, Finance, and Commercial teams to ensure investments deliver against KPIs and business objectives. · Support investment governance, financial stewardship, budget compliance, and risk management. · Leverage measurement, test-and-learn initiatives, incrementality studies, and outcomes-based planning to improve performance. · Ensure investment decisions are informed by data, insights, and business priorities. · Escalate investment risks, budget variances, and performance issues as needed. What Success Looks Like - Stronger integration across media, commerce, retail media, and search investments. - Improved investment effectiveness, efficiency, and transparency. - Better alignment between business strategy and investment decisions. - Successful execution of key partner and Joint Business Plans. - Faster, more informed investment decision-making. - Increased collaboration across teams and disciplines. - Consistent adoption of enterprise investment standards and operating models. What You'll Bring - 10+ years of experience in media investment, communications planning, commerce media, or marketing investment leadership. - Expertise across national media, retail media, commerce media, paid search, paid social, video, programmatic, and emerging channels. - Experience leading full-funnel investment strategies for complex businesses, portfolios, or large consumer brands. - Strong commercial and financial acumen, including budget management and investment optimization. - Experience developing and managing strategic partnerships and Joint Business Plans. - Proven ability to connect business strategy, audience insights, commerce priorities, and investment decisions. - Strong executive presence and the ability to influence senior stakeholders across functions. - Familiarity with modern planning platforms, audience intelligence, AI-enabled planning tools, measurement frameworks, and integrated operating models. Core Competencies - Integrated Media & Commerce Investment Strategy - Full-Funnel Planning & Budget Allocation - Retail Media & Commerce Integration - Investment Optimization & Performance Management - Financial & Commercial Stewardship - Strategic Partnership Management - Analytics & Measurement - Cross-Functional Leadership - Executive Communication & Stakeholder Influence - Change Management & Operational Excellence This is a high-impact leadership role for a strategic investment professional who can connect business priorities, audience intelligence, commerce objectives, and media investment into a cohesive growth strategy that delivers measurable business results. #LI-NR1 

 $120,000 - $230,000 To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice For US Job Seekers: It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.