Social Media & Web Content Manager

Your mission Your profile Why us? We build places that stay, moments that happen once and original worlds that travel. As Social Media & Web Content Manager, you own the place where most people meet us first: their screens. You run TSC’s digital presence across Instagram, LinkedIn and our website, from the daily feed and paid media to the long-term plan, and you make it grow. You work closely with our Marketing Director. Ownership matters to us more than almost anything else. You don’t wait for a brief. You talk to the project teams, come back with ideas and keep your editorial calendar weeks ahead. You question our strategy, bring solutions and know what’s happening in our industry and in the world outside. Your responsibilities include: Social media - Shaping and running our social strategy for Instagram and LinkedIn, B2B first. - Keeping an editorial calendar with real lead time and finding stories across all our locations. - Creating content yourself, from carousels in Canva to video edits in CapCut. - Scouting the next channel worth our time and building its launch plan. Channel growth - Owning the growth of our channels, with clear targets for followers, reach and engagement. - Knowing what drives growth on each channel, and turning it into the next step every month. Audiences and B2B focus - Knowing our audiences and target groups on every channel, with a clear B2B focus on brands, partners and decision-makers. - Speaking just as well to everyone who likes us, our work and our projects, from fans and creatives to industry peers and future colleagues. - Shaping content, formats and campaigns so each audience gets what matters to them. Formats and brand - Developing recurring formats and series, and keeping them consistent across channels. - Guarding TSC’s visual identity on every screen. Thought leadership - Building thought leadership and personal brands for our leaders and experts on LinkedIn. Website - Keeping projects, people and services on our website current. One story, every channel - Knowing which topics are coming up in The Narrative and our mailings, together with Editorial. - Extending every story on social, on TSC’s own channels and through the people in it, from project leads to the experts we feature. Market and trends - Following competitors, trends, culture and technology, and knowing when it’s our moment to join in. Paid media - Planning, running and optimizing paid media campaigns on LinkedIn and Instagram, from targeting and budget to creative. - Turning audience insights into the next campaign, and knowing what every euro brought back. Analytics - Setting up UTMs, pixels and conversion tracking across web and social. - Understanding who our audiences are and where they come from, and reporting KPIs monthly with clear recommendations. Our marketing team is new, so structures and formats are still taking shape. You’ll help define them. About us The Storytelling Company is nearly 200 people worldwide, across Amsterdam, Zwaag, Berlin, Munich, and Charlotte. We bring strategy, design, and technology together into experiences people can walk into, for global clients wherever they and their audiences are. Places that stay: a brand’s experience center, a maritime simulator accurate down to the last real parameter. Moments that happen once: an opera, a launch, a pop-up that wasn’t there yesterday. And Originals: worlds made to travel from one city to the next. Different scales, different briefs, one question underneath each of them: what does it feel like when this truly lands? We work in close partnership with our clients and treat every project with the same care, for the people it reaches, the brands behind it, and the world around it. From the first idea to the last farewell note. If any of that sounds like your kind of place, we’d like to meet you.