UX/UI Designer

Main responsibilities Key Responsibilities: 1. User Research and Discovery: - Run discovery with stakeholders: requirements workshops, user interviews, competitor and heuristic reviews. - Translate business goals and analytics into user problems, personas and journey maps. - Define success measures for key user flows. 2. UX Design: - Produce information architecture, user flows, wireframes and clickable prototypes for mobile and web products. - Design complete flows including edge cases and empty, error and loading states. - Iterate designs based on usability testing, analytics and stakeholder feedback. 3. UI / Visual Design: - Create high-fidelity UI for web and mobile, following platform guidelines (Apple HIG, Material Design). - Design responsive web applications and data-heavy admin / back-office screens (tables, filters, dashboards, forms). - Apply client brand guidelines consistently across all touchpoints. 4. Design Systems: - Build and maintain Figma component libraries (components, variants, auto layout, design tokens). - Document usage guidelines so developers and QA can reuse components consistently. - Keep design components aligned with the front-end implementation. 5. Developer Handoff and Delivery: - Prepare dev-ready specs (Figma Dev Mode or similar) with measurements, assets and interaction notes, linked to Jira tickets. - Take part in sprint ceremonies (refinement, planning, demos) and estimate design effort. - Review builds against designs (design QA) and log UI issues with the QA team. 6. Usability and Accessibility: - Design to WCAG 2.1 AA (contrast, touch targets, screen-reader labels, dynamic type). - Plan and run usability tests and report findings with clear recommendations. - Use product analytics and heatmaps to find drop-off points and propose improvements. - Use AI tools to speed up research synthesis, ideation, copy drafts and prototyping, and share good practice with the team. - Design AI-powered features and agent / chat interfaces, including trust, transparency and fallback states. 7. Collaboration and Communication: - Present design rationale and options to clients, PMs and senior management. - Work closely with PMs, developers and QA across time zones. - Keep design files, decisions and version history organised (Figma, Confluence). Requirements Essential Qualifications & Requirements: - Bachelor's degree in Interaction Design, Graphic Design, Product Design, Human-Computer Interaction (HCI), Computer Science, or a related field. Equivalent experience supported by a strong portfolio will be considered. - 4+ years of UX/UI design experience for web and mobile digital products. - Experience designing complex applications and admin/back-office tools. - Proficiency in Figma (Auto Layout, components, variants, prototyping, Dev Mode) and FigJam. - Experience with Adobe Creative Cloud, particularly Photoshop and Illustrator. - Familiarity with advanced prototyping tools such as ProtoPie or Framer. - Experience with whiteboarding and workshop tools (Miro, FigJam). - Knowledge of user research and usability testing tools (Maze, Lyssna, UserTesting, Hotjar). - Practical experience using AI throughout the design workflow, including Figma AI/Figma Make, ChatGPT, Claude, Midjourney, Adobe Firefly, and AI prototyping tools such as v0 or Lovable. - Understanding of designing AI-powered features, including conversational and agent interfaces, AI transparency, user trust, and fallback/error states. - Strong skills in user flows, wireframing, prototyping, and high-fidelity UI design. - Solid knowledge of Apple Human Interface Guidelines (HIG) and Material Design. - Experience building and maintaining design systems and design tokens. - Understanding of accessibility standards (WCAG 2.1 AA). - Experience working in Agile/Scrum teams using Jira and Confluence. - Understanding of front-end development constraints and component-based UI frameworks such as React. - Strong written and verbal English communication skills (B2+/C1), including client-facing communication. - Availability to work hours overlapping with UK/EU clients and teams. - Strong portfolio featuring at least 3 detailed case studies demonstrating problem-solving, research, iterations, and outcomes, rather than only final designs. - Portfolio demonstrating practical AI usage in research, ideation, prototyping, or asset creation. - At least 2 shipped web and/or mobile products showcased in the portfolio. Nice to Have - Experience working in an agency, outsourcing, or client-services environment. - Experience with Sketch. - Familiarity with design handoff and documentation tools such as Zeplin or Storybook. - Experience creating motion design and micro-interactions using Lottie or After Effects. - Knowledge of product analytics tools (GA4, Mixpanel, Amplitude). - Basic HTML/CSS knowledge or experience building simple coded prototypes with AI assistance. - Previous experience designing eCommerce, SaaS, or fintech products. - Awareness of GDPR requirements and secure handling of user data during research.