B2B Growth Marketing Lead

ABOUT THE ROLE Lead the B2B growth marketing strategy for an early-stage AI company with strong market demand. You will work closely with product, performance, brand, content, and sales partners to build and scale a full-funnel growth engine. WHAT YOU'LL DO - Define the ideal customer profile, qualified lead criteria, scoring approach, and sales handoff process. - Generate demand through paid marketing, SEO, content, events, and support for outbound efforts. - Build landing pages, email sequences, and retargeting programs that move prospects toward sales conversations. - Align with sales on lead definitions, handoff expectations, lead quality feedback, and useful sales collateral. - Track pipeline and cost per lead by channel, and reallocate investment toward the approaches that convert. WHAT WE'RE LOOKING FOR - Four to eight years of B2B growth marketing experience, including ownership of a genuine 0-to-1 build at an early-stage company or when launching a new segment. - Experience building new products, programs, or marketing initiatives from the ground up. - Hands-on knowledge across full-funnel growth, including SEO, paid search, landing pages, email, webinars, lead scoring, and analytics. - Experience with paid search, paid social, SEO, email automation, landing page tools, web analytics, and CRM platforms. - Established relationships or a professional network in the education market are valued. - Authorized to work in the United States without visa sponsorship. COMPENSATION & BENEFITS Base salary: $140,000 to $170,000 annually. Visa sponsorship is not available. LOCATION On-site in New York, New York.