Assistant Director, Events & Marketing

Job Requisition: JR102173 Assistant Director, Events & Marketing (Open) Job Posting Title: Assistant Director, Events & Marketing Department: CC00255 WM001 | WMUA | Career Development Job Family: Staff - Administrative & Office Support Worker Sub-Type: Regular (benefited) Job Requisition Primary Location: Cohen Career Center Primary Job Posting Location: Posting Location - William & Mary Job Description Summary: Mission Statement University Advancement creates the conditions for opportunity – human, financial, & experiential – by garnering and stewarding the resources that advance William & Mary. The Office of Career Development & Professional Engagement empowers students and alumni to explore professional possibilities and navigate lifelong career development. Position Summary The Assistant Director for Events & Marketing is a key member of the Office of Career Development & Professional Engagement which is housed in the Office of University Advancement at William & Mary. The Assistant Director reports to the Director of Career Development & Professional Engagement Operations, with a dotted line to the Executive Director of Strategic Events and is responsible for event coordination and support of events and programming for the Office of Career Development & Professional Engagement. The Assistant Director will work directly with vendors, campus partners, employers, students and the career team as well as colleagues within Advancement to provide pre-planning and onsite management of assigned events. In collaboration with the Director of Operations, they will develop and implement marketing strategies that increase awareness, engagement, and event participation. The Assistant Director will help foster a culture of belonging that embraces all people and perspectives. This position is based in Williamsburg and is expected to work in the office campus. Learn more about University Advancement and view the full position description for this job on the University Advancement recruitment website: https://advancement.wm.edu/come-work-with-us/open-positions/index.php Job Description: Required Qualifications: - Bachelor’s degree in Business, Hospitality, Marketing or related field, or equivalent combination of education, experience, and training. - Experience in planning or coordinating meetings and events and managing logistics (Typically 2+ years). - Demonstrated strong sense of customer service and is a team player who is also comfortable as a self-starter. - Demonstrated outstanding interpersonal skills to develop and foster communication and teamwork with a diverse audience including alumni, donors, faculty, staff, students, and the university community. - Excellent computer skills and proficiency with Microsoft Office products, Canva, Adobe Creative Cloud and a variety of computer applications including word processing, graphic design, spreadsheets, databases, and online systems. - Exceptional organizational skills, detail oriented, and ability to manage multiple priorities in a fast-paced environment. - Excellent verbal, written, and interpersonal communication skills and displays sensitivity to personal information. - Knowledge of successful event planning and execution practices. Preferred Qualifications: - Advanced degree in Business, Hospitality, Marketing or related field, or relevant certificates. - Experience with event planning and coordination in higher education or career services. - Experience with social media and web-marketing based platforms. - Experience with procurement and accounts payable processes such as processing and tracking vendor quotes, invoices and payments. - Experience working in a higher educational setting and managing student employees. - Experience with event planning and coordination in higher education or career services - Experience in the travel/educational travel industry. - Skills related to online survey tools and website support. - Experience with CRM databases, Adobe Creative Cloud, event management software, and digital communication tools. - Experience using careers services management tools, platforms, or applications, e.g., Symplicity, 12Twenty, College Central Network, etc. - Demonstrated skills in event data analysis. Conditions of Employment: - This is a non-exempt position, which may be eligible to receive overtime in accordance with the Fair Labor Standards Act. - Ability to work occasional early mornings, evenings, and weekends as needed. - Ability to lift and carry up to 50 pounds. - Valid driver's license and reliable transportation are required to perform the duties of the position. - Ability to safely operate a golf cart; training will be provided. - Frequent travel to on-campus locations, with occasional travel to off-campus sites. - This position is subject to additional hours beyond the typical workday, to include evenings and weekends. Job Duties: 70% - Event & Marketing Management: - Gather quotes or proposals in areas of food and beverage and venue location and rental in local and national markets. Place and confirm orders after team review. - Produce and manage invitations, track RSVPs via various means, and produce event collateral such as nametags, place cards, menu cards, and programs. - Develop social media content to increase awareness, engagement, and attendance. - Manage and mentor the student marketing team in the creation and execution of marketing content ensuring brand consistency, meeting deadlines and increasing audience engagement. - Liaise with other offices to set and adhere to deadlines set forth for event production and engage with various constituent offices and departments throughout campus to provide pre-planning and onsite management of assigned events. - Plan and manage internal staff meetings and retreats. - Provide onsite support for events (e.g., building and managing onsite registrations, serving as a production assistant). - Distribute post-event surveys and compile results. Provide event research/reports as necessary. - Participate with the staff in the development and implementation of special events. 15% - Office Management: - Work with the Director of Operations to process event invoices and payments. Report on outstanding payments. - Maintain event supplies and ensure inventory is organized, relevant, and available. Anticipate needs, place and expedite orders as needed. Research new vendors and products for cost efficiencies and collateral items. - Gather and maintain current information for business contacts, sponsors and vendor lists. - Manage Office of Career Development & Professional Engagement events calendar, liaising with other campus entities to bring awareness of career events to the campus master calendar. 15% - General Administrative Support: - Serve as the initial/front-facing point of contact for events, responding to emails, and performing other duties to communicate with internal and external stakeholders. - Maintain accurate events records in TribeCareers, powered by Symplicity, and electronic event files. - Analyze social media performance using analytics and recommend improvements. - Run event reports through TribeCareers that show data analysis, budget event spending and event forecasting. - Prepare and distribute event briefings for career events and programs. - Attend Strategic Events meetings in University Marketing. - Other duties as assigned. Equal Opportunity Statement EEO is the Law. Applicants can learn more about William & Mary’s status as an equal opportunity employer by viewing the "Know Your Rights" poster published by the U.S. Equal Employment Opportunity Commission. https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal Background Check Statement William & Mary is committed to providing a safe campus community. W&M conducts background investigations for applicants being considered for employment. Background investigations include reference checks, a criminal history record check, and when appropriate, a financial (credit) report or driving history check. Benefits Summary Statement William & Mary offers our employees a full array of benefits including retirement, health insurance with options for expanded dental and vision along with group and optional life insurance with coverage for spouse and children, flexible spending accounts, and an EAP (Employee Assistance Program). Our employees enjoy additional university benefits such as educational assistance, professional development, wellness benefits, and a robust holiday schedule. All employees have access to fitness facilities on campus. Staff members also have access to the university libraries, and much more. To learn more, go to: https://www.wm.edu/offices/hr/currentemployees/benefits/index.php Special Instructions: For full consideration, submit application materials by the review date, Monday, November 30, 2026. Applications received after the review date will be considered if needed. Required application materials: - A resume and cover letter are required for this position - please upload both documents with your application. Salary: $45,000 to $50,000, commensurate with experience and internal alignment. Additional Job Description: Job Profile: JP0205 - Administrative & Office Specialist III - Nonexempt - Salary - S05 Qualifications: Compensation Grade: S05 Recruiting Start Date: 2026-10-20 Position Restrictions: Continuing E&G funded position and not term-limited EEO is the Law. Applicants can learn more about William & Mary’s status as an equal opportunity employer by viewing the "Know Your Rights" poster published by the U.S. Equal Employment Opportunity Commission. https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal Background Check: William & Mary is committed to providing a safe campus community. W&M conducts background investigations for applicants being considered for employment. Background investigations include reference checks, a criminal history record check, and when appropriate, a financial (credit) report or driving history check. Applicant Notice: By applying for this position, you consent to William & Mary's use, review, and retention of your application materials for recruitment and employment purposes. Materials may be shared with authorized individuals participating in the hiring process and will be managed in accordance with applicable laws and university policies. Probationary Period Notice: Individuals selected for full-time staff positions will be required to complete a twelve (12) month probationary period in accordance with university policy. Remote Work Disclaimer: Remote work eligibility is not guaranteed and is subject to approval. Employee eligibility depends on the likelihood of the employee succeeding in a remote work arrangement and the supervisor’s ability to manage remote workers. Departments and/or Human Resources may amend, alter, change, delete, or modify eligibility.