Product Marketing Manager

Hi there! 👋 We’re Applyft, a Ukrainian product company. Our journey began with the Geozilla family locator, launched in 2015. Today, we have a diverse portfolio of products in lifestyle, education, photo & video, and entertainment, with over 5M monthly active users and a solid 20% QoQ revenue growth. We’re now expanding into the Mental Health space with a new venture. Our mission is to help people find peace in chaos, build resilience, and live fulfilling, balanced lives. We're looking for a Product Marketing Manager who's eager to understand marketing on a deeper level: analyze user behavior, identify growth opportunities, run experiments, and see how every decision impacts conversion, LTV, and product growth. What you’ll do: - Drive growth of stable and new products through funnel optimization and A/B testing. - Conduct market and user research to identify new growth opportunities. - Build and iterate user acquisition funnels in collaboration with the product and marketing teams. - Develop and test value propositions that resonate with users emotionally. - Collaborate closely with marketing, product, engineering, design, and analytics teams to achieve business goals. - Help improve internal marketing/product marketing processes: documentation, task flow, handoffs, reporting, and communication between teams. About you: - 1+ years of experience in product/growth marketing, product management, user acquisition, or creative marketing. - Strong understanding of product marketing funnels: acquisition, activation, conversion, monetization, retention. - Ability to analyze funnel performance, identify drop-offs, generate hypotheses for improvements. - Understanding of unit economics. - Experience setting tasks and communicating with development and design teams. - English level – B2+. Well be a plus: - Experience working with Tableau, GA, Amplitude, and similar analytics tools. - Basic understanding of A/B testing, campaign performance analysis, and experiment evaluation. - Understanding of operational process improvements: documenting processes, identifying bottlenecks, improving handoffs, and making workflows more efficient. Why this is a great opportunity to join our Mental Health startup: — Work on a meaningful product that helps people improve their mental well-being. — Direct impact on millions of users across global markets. — Join a high-performing creative team that values testing, innovation, and speed. — No legacy systems, no bureaucracy — just fast decisions and space to grow. Our benefits: — Flexibility to work from remotely from anywhere — Comprehensive medical insurance to keep you healthy and secure — Sport compensation to support your physical well-being — Corporate English courses to enhance your language skills — Compensation for educational events and courses to foster your professional growth — Fun and engaging corporate events to strengthen team bonds and create lasting memories. Recruitment precess: Screening Interview 👉 Test Task 👉 Hiring Manager Interview 👉 Final interview 👉 Job Offer Turn your expertise into real impact — be part of our team!