Senior Marketing Automation Strategist

Who Are You? You are a detail-oriented systems thinker who thrives at the intersection of marketing strategy and technical architecture. You enjoy untangling complex data flows, designing scalable campaign logic, and transforming intricate platform setups into clear business value for stakeholders. You take pride in operational excellence and seamless execution. Whether optimizing MAP-to-CRM integrations or guiding clients through technical solutions, you bring a proactive, problem-solving mindset to every project. What's the Role? This is an 18-month contract with the opportunity to extend. You will design and execute targeted lifecycle campaigns, manage MAP-to-CRM integrations, and ensure reliable data synchronization across multi-channel workflows. Working alongside account managers, strategists, and clients, you will resolve sync errors, optimize lead routing logic, and build custom performance dashboards. Success means translating complex technical requirements into high-performing assets that drive measurable client growth. Duties & Responsibilities Client Technical Architecture & Integrations (60%) Platform & CRM Administration: Manage, configure, and optimize client Marketing Automation Platforms (HubSpot, ActiveDEMAND, FURTHER.) and CRMs (HubSpot, WelcomeHome). Integrations & Data Schema: Manage integrations, APIs (Zapier/Make), field mappings, and sync rules across client systems. Lead Operations & Logic: Build, test, and optimize complex client lead-routing workflows, multi-touch lead scoring models, SLA notification triggers, and lifecycle stage rules. Data Integrity & Compliance: Oversee client contact database health, field normalization, deduplication protocols, and compliance standards (HIPAA, privacy/consent frameworks). Email & Landing Page Infrastructure: Construct scalable client email/landing page modular templates, dynamic content blocks, pop-up engine logic, and tracking pixels. Lifecycle & Email Management: Independently execute end-to-end multi-channel lifecycle campaigns, including dynamic email workflows, automation logic, and list segmentation to support client marketing goals. Customer-Facing Expertise & Technical Support (25%) Client Technical SME: Serve as the dedicated technical expert on client strategy calls, translating complex system setups and data flows into clear business outcomes for stakeholders. Quality Assurance: Review technical builds, campaign configurations, and branching logic completed by team members before client deployment to ensure execution accuracy. Technical Escalations: Act as the primary point of escalation for client account technical bugs, API failures, and sync errors. Account Reporting & System Blueprints (15%) Attribution & Analytics: Build lead attribution models, pipeline performance dashboards, and platform diagnostic reports for client accounts. Client SOPs & Documentation: Document account-specific technical blueprints, data dictionaries, and integration specifications to ensure seamless service delivery for every client. Required Experience & Skills Legally able to work in Canada and located in Calgary, AB Experience: 4–6+ years of hands-on experience managing marketing automation platforms and CRM integrations within an agency or SaaS setting. Technical Mastery: Deep technical expertise in platforms like HubSpot, ActiveCampaign, or Salesforce Marketing Cloud, paired with a strong understanding of CRM architecture. Integration Expertise: Proven ability to map data schemas, configure bi-directional syncs, and leverage middleware (Zapier, Make, custom webhooks/APIs). Logic & Systems Thinking: Strong attention to detail regarding conditional logic, data formatting, lead scoring, and system triggers. Client-Facing Communication: Ability to explain complex technical architecture clearly and confidently to non-technical client stakeholders. Nice-to-Haves Experience with CRMs or healthcare/compliance-heavy industries. Basic understanding of HTML/CSS for email template and web form debugging. Working knowledge of multi-channel lifecycle marketing (email/SMS/CRO) to execute comprehensive strategies. Who is POD Marketing? POD Marketing is a full-service agency that works across marketing, consulting, and HR to help clients solve real business challenges. Behind that work is an incredible group of people. We put just as much care into supporting our team as we do our clients, creating an environment where people feel trusted, supported, and inspired to do their best work. At POD, culture isn’t about perks (though we have those too). It’s about how you feel at work: accepted for who you are, encouraged to grow, and surrounded by people who want to see you succeed. That approach has earned us multiple awards, including recognition as one of Canada’s Most Admired Corporate Cultures. What's in it for You? At POD Marketing, we work hard, have fun, and genuinely support each other. We believe people do their best work when they feel valued, trusted, and balanced; and we’ve built an environment that makes that possible. You’ll enjoy three weeks of paid vacation, twelve flex days, a Passion Day to spend however you choose, and a company-wide MeMonday to prioritize mental health. We offer a thirty-day remote work policy for when you need a change of scenery, twenty-six hours of paid volunteer time each year, and a comprehensive benefits package that includes health, dental, vision, and spending accounts. Growth and development are also a priority at POD. You’ll have access to our mentorship program, our in-house leadership development program, DiSC communication training, and ongoing learning opportunities designed to help you grow your skills and career. You’ll also have regular one-on-one check-ins, quarterly performance conversations, and a culture of continuous feedback that keeps you supported and clear on expectations. Our downtown Calgary office is bright, modern, and stocked with good coffee, snacks, and great people. We offer discounts with local vendors and a culture that’s collaborative, energetic, and built on trust and respect. How to Apply At POD, we believe “that most job requirements and conceptual knowledge are easily trainable. But you can’t teach drive, ambition, or passion.” (Take a look at this article, Finding Your Unicorn, written by our President, Kevin Wilhelm). Our hiring managers consider alignment with our core values and passion for our company culture to be as valuable as experience and education. Finding the right fit is important to us, and we put real care into reviewing applications. This is your chance to show us who you are: your voice, your attention to detail, and your excitement about joining the team. Take a few extra minutes to help us see why this opportunity is the right fit for you. We often see strong candidates miss out because of preventable issues like missing cover letters, referencing the wrong job title or company, or submitting unedited AI-generated content. We encourage the use of AI to streamline your process, but your application should still reflect your voice and accuracy. If this role excites you, let that show in how you apply. A few tips to stand out: Submit an up-to-date resume that highlights the skills and experience we are looking for Include a personalized cover letter or a video cover letter (one is required, both are not necessary) If you choose to submit a video cover letter, keep it short and engaging (under 2 minutes, please!) Share why this specific role excites you and how your background connects to it Make sure your application is error-free (especially the basics like company name and job title) Answer the application questions with intention. Your responses don't need to be long; quality over quantity matters! If you use AI, review and edit so it sounds like you and is factually correct (no - passion and innovation are not our core values, no matter what ChatGPT tells you) Review the posted salary range before you apply and make sure it aligns with what you’re comfortable with Always apply through our website. We will reach out by email if you are selected for the next step. Either way, we appreciate your interest and the time you spent getting to know us. At POD Marketing, we believe in creating an inclusive work environment, which is why we’re proud to be an equal opportunity employer. We consider and evaluate all qualified candidates based on their qualifications without discrimination based on race, colour, religion, age, gender, sexual orientation, gender identity, genetic information, national origin, disability, veteran status, or any other legally protected characteristics.