Senior Product Marketing Manager

ABOUT THE ROLE A B2B SaaS company serving the construction industry is looking for a Senior Product Marketing Manager to build its product marketing function and lead go-to-market strategy across multiple regions. This role partners closely with Product, Sales, Customer Success, and Marketing to sharpen positioning and help customers discover and adopt the platform. WHAT YOU'LL DO - Own positioning and messaging for different customer segments, personas, and markets. - Assess existing product marketing work, establish a practical playbook, and build the function from the ground up. - Lead go-to-market strategy and execution for product, partner, and feature launches across four markets. - Develop sales enablement resources, including battlecards, objection guides, one-pagers, ROI calculators, and demo scripts, and coach teams on active deals. - Partner with Product, Sales, Customer Success, and Marketing leadership to improve product discovery and adoption. - Design AI-supported workflows for competitive monitoring, customer research synthesis, content drafting, and enablement. - Lead positioning and messaging for a website rebuild. - Turn customer interviews, win-loss findings, and market signals into actionable insights. - Build customer evidence and advocacy programs, including reference programs, case studies, and events. - Advise regional marketing managers on messaging and positioning across demand generation channels. WHAT WE'RE LOOKING FOR - Five to eight years of B2B SaaS product marketing experience, including experience marketing to established, process-heavy industries. - Experience building a product marketing function from scratch and managing work across multiple regions. - Experience owning product marketing for a B2B SaaS business serving larger organizations with fast-paced sales cycles, as well as contributing within established teams. - Ability to work independently and adapt as a function evolves. - Construction or property technology experience is helpful, as is experience marketing to technical or field-based buyers. - Familiarity with construction platforms such as Procore or Autodesk Construction Cloud, AI and machine learning tools, CRM platforms, and marketing automation. - Must be authorized to work in the United States without visa sponsorship. COMPENSATION & BENEFITS Base salary: $130,000 to $160,000 annually. Visa sponsorship is not available. LOCATION Remote within the United States, with Austin, Texas as the primary location.