Senior Dating Media buyer (Native ADS)

Responsibilities * Launch, optimize, and scale Native Ads campaigns for the Dating vertical. * Manage campaigns across native advertising platforms (Taboola, Outbrain, Revcontent, etc.). * Analyze campaign performance and optimize towards CPL, ROI, ROAS, and other KPIs. * Develop testing strategies for creatives, landing pages, angles, and audiences. * Work closely with design tools, AI tools, and developers to improve campaign performance. * Monitor traffic quality, conversion rates, and user behavior. * Identify new traffic sources and scaling opportunities. * Track competitors and market trends. * Prepare regular performance reports and actionable insights. Requirements: * 2+ years of experience buying traffic for the Dating vertical. * Strong experience with Native Ads platforms. * Proven record of profitable campaign scaling. * Excellent understanding of CPL, EPC, CTR, CR, ROI, ROAS, LTV, and other performance metrics. * Experience with tracking platforms such as Voluum, Binom, RedTrack, Keitaro, or similar. * Experience with landing page testing and funnel optimization. * Strong analytical skills and data-driven decision making. * Ability to work independently and take ownership of results.