B2B Growth Marketing Lead

ABOUT THE ROLE Lead the B2B growth marketing strategy for an early-stage AI company serving education and other content-focused sectors. Working with product, performance, brand, and content partners, you will build demand generation and help accelerate organic growth. WHAT YOU'LL DO - Define target buyers, ideal customer profiles, qualified lead criteria, lead scoring, and handoff processes. - Generate demand through paid marketing, SEO, content, events, and outbound support. - Improve conversion and nurture prospects using landing pages, email sequences, and retargeting. - Align with sales on lead definitions, service-level agreements, lead quality feedback, and useful collateral. - Track pipeline and cost per lead by channel, then shift investment toward channels that drive sales. WHAT WE'RE LOOKING FOR - Four to eight years of B2B growth marketing experience, including building a function or initiative from the ground up. - Experience launching new products, segments, or other growth initiatives in an early-stage or comparable environment. - Hands-on experience across full-funnel growth, including SEO, paid search, landing pages, email, webinars, and lead scoring. - Familiarity with paid search, paid social, SEO, email automation, landing page tools, web analytics, and CRM platforms. - Established relationships or a professional network in the education market are valuable. COMPENSATION & BENEFITS Base salary: $140,000 to $170,000 annually. Visa sponsorship is not available. LOCATION On-site in New York, New York.