B2B Growth Marketing Lead

ABOUT THE ROLE Lead B2B growth marketing for an early-stage AI company serving education and other content-focused markets. You will build the growth strategy and work closely with product, sales, performance, brand, and content teams to turn growing demand into qualified pipeline. WHAT YOU'LL DO - Define the ideal customer profile, lead qualification criteria, scoring, and sales handoff process. - Generate demand through paid campaigns, SEO, content, events, and outbound support. - Build landing pages, email sequences, and retargeting programs that nurture prospects toward sales conversations. - Align with sales on shared definitions, handoff service levels, lead quality feedback, and useful sales collateral. - Track pipeline and cost per lead by channel, then reallocate investment toward the channels that convert. WHAT WE'RE LOOKING FOR - Four to eight years of B2B growth marketing experience, including building a growth function or initiative from zero to one at an early-stage company or in a new market segment. - Experience launching new products or growth initiatives and owning a broad, full-funnel mix of SEO, paid search, landing pages, email, webinars, and lead scoring. - Strong familiarity with paid search, paid social, SEO, email automation, landing page tools, web analytics, and CRM platforms. - Experience working with education-sector audiences and an established network or relationships in the education market. - A track record of sustained tenure, with more than one year in all but at most one recent role. COMPENSATION & BENEFITS Base salary: $140,000 to $170,000 annually. Visa sponsorship is not available; candidates must already be authorized to work in the United States. LOCATION On-site in New York, New York.