Senior Product Marketing Manager

ABOUT THE ROLE A B2B SaaS company serving the construction sector is seeking a Senior Product Marketing Manager to build its product marketing function. You will shape how customers across multiple markets discover, evaluate, and adopt the company's products. WHAT YOU'LL DO - Develop positioning and messaging for customer segments, buyer personas, and markets. - Audit existing materials, establish the product marketing playbook, and build the function from the ground up. - Lead go-to-market strategy and execution for product, partner, and feature launches across four markets. - Own sales enablement, including battlecards, competitive guidance, one-pagers, ROI calculators, demo scripts, and deal coaching. - Partner with Product, Sales, Customer Success, and Marketing leaders to improve product discovery and adoption. - Design AI-enabled workflows for competitive monitoring, customer research synthesis, content drafting, and enablement. - Lead positioning and messaging strategy for a website rebuild. - Turn customer interviews, win/loss data, and market signals into actionable insights and customer evidence. - Develop customer advocates for references, case studies, and events, and advise regional marketing managers on messaging. WHAT WE'RE LOOKING FOR - Five to eight years of B2B SaaS product marketing experience, including work with established teams and experience building a function from scratch. - Experience owning product marketing for a SaaS business serving large organizations, with fast-paced sales cycles. - Experience managing product marketing across multiple regions and working independently in an evolving environment. - Background marketing to construction, property technology, or other conservative, process-heavy industries and technical or field-based buyers. - Familiarity with construction platforms such as Procore or Autodesk Construction Cloud, AI/ML tools, CRM platforms, and marketing automation. - Authorized to work in the United States without visa sponsorship. COMPENSATION & BENEFITS Base salary: $130,000 to $160,000 USD annually. Visa sponsorship is not available. LOCATION Remote within the United States. Primary location: Austin, Texas.