Head of Marketing

ABOUT THE ROLE Own end-to-end marketing for an AI platform serving the hospitality sector. This is a hands-on leadership role spanning product marketing, brand, demand generation, and growth, with a focus on building and executing programs directly. WHAT YOU'LL DO - Develop positioning and messaging, and build the marketing site with solutions pages for distinct customer segments. - Create video content, use cases, webinars, blog posts, and other materials that communicate product value. - Analyze competitors and conduct market research to inform go-to-market strategy. - Develop design assets and test channels such as newsletters, podcasts, and influencer partnerships. - Plan field marketing campaigns, including events, conferences, local activations, and relationship-building dinners. - Develop founder thought leadership across LinkedIn and other channels. - Direct and optimize paid advertising, signup funnels, and lead-generation programs. WHAT WE'RE LOOKING FOR - At least 5 years of marketing experience in B2B SaaS or AI, with ownership of campaigns from positioning through execution. - Experience marketing technical or complex products and working across product marketing, brand, growth, and demand generation. - A track record building paid acquisition campaigns and improving conversion through funnel optimization, analytics, and A/B testing. - Hands-on experience across inbound channels such as SEO and content, as well as outbound, events, and field marketing. - Strong content portfolio, including examples such as blog posts, case studies, video scripts, or use case materials. - Experience planning webinars or in-person events and running concurrent experiments at a fast-growing company. - Ability to learn the hospitality sector quickly; prior hospitality experience is not required. COMPENSATION & BENEFITS Base salary is $150,000 to $240,000 annually, with 0.20% to 0.75% equity. Benefits include health insurance and a 401(k) match. Visa sponsorship is not available. LOCATION On-site in San Francisco, California.