Performance Marketing Manager (US, SMS)

Exuma is a performance marketing startup focused on the US market. We generate leads for advertisers in Nutra, Insurance and Finance, with SMS as our main channel, running on our own in-house campaign platform. We're AI-driven: we believe that with today's AI tools nothing is impossible. What you will do - Analyze campaign results daily: CTR, CR, EPC and ROI per list, offer, creative and landing page - Decide what to pause and what to scale, and explain why with data - Create the daily and weekly send plan: audience + offer + landing page + volume + brand + creative - Define audience segments and which offers each segment sees - Run a prioritized backlog of test hypotheses with clean splits; document learnings - Brief the creative team on new angles and pages; brief the campaign team on execution - Fully own the strategy and execution of the sends day-to-day Requirements - 3+ years in affiliate marketing (media buying, performance, email or SMS marketing) with the US as your main market - Experience working with Nutra, Insurance, or Finance verticals - You have owned a budget or a list and been accountable for ROI, not just reporting - Strong analytics: pivots, cohorts, funnel metrics; you build hypotheses from numbers and test them - Decisive and data-driven: you cut losers and scale winners on your own call - Hands-on use of AI tools for analysis, planning and content review - English: B2+ - Availability for a US-overlapping schedule (afternoon/evening CET) Nice to have - SMS traffic experience: list fatigue, re-engagement, deliverability, etc. - Email marketing background with similar list economics - Experience briefing copywriters and reviewing landing pages We offer - Full-time remote work; Ukraine or EU - Performance driven salary - AI-first environment: modern tools for everything routine How to apply Send your resume with one paragraph about a campaign you turned around: what the numbers said, what you changed, what happened. Applications without a resume are not reviewed. Shortlisted candidates receive a data-based test task.